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What Do Brokers Value?

  • Writer: Josh Serene
    Josh Serene
  • 2 hours ago
  • 2 min read

The bridging market is moving faster than ever. Deals close quickly, deadlines tighten, and expectations rise. For brokers, this means the choice of lender has become crucial. It’s no longer about catchy slogans or headline rates. What truly matters are the qualities lenders show in their daily operations.


In 2026, three key qualities will define the lenders brokers trust most: momentum, stability, and practical thinking. These traits help brokers navigate the fast-paced, complex world of bridging finance with confidence and ease.



Momentum Keeps Deals Moving


In bridging finance, hesitation can be costly. Auction deadlines are fixed, vendors rarely wait, and fragile property chains mean every hour counts. Brokers need lenders who act fast, provide clear terms early, and keep the process moving smoothly.


A lender with momentum understands the urgency and avoids unnecessary delays. For example, Jasbec Bridging uses automated valuation models (AVMs) and desktop valuations when suitable. This speeds up assessments without sacrificing accuracy. Direct decision-making lines mean brokers don’t wait days for answers. The focus stays on progress, from application to completion.


When a case stalls, everyone loses time and money. Momentum ensures brokers can advise clients confidently, knowing the lender will keep pace with the market’s demands.




Stability Builds Trust


Speed alone isn’t enough. Brokers also need stability. That means once terms are agreed, they don’t change unexpectedly. Clear appetite, honest feedback, and transparent communication create certainty.


This certainty helps brokers protect their client relationships. When lenders shift goalposts mid-process, it complicates advice and risks client trust. Brokers want to avoid surprises.


Jasbec Bridging offers direct contact with decision makers, ensuring honest and clear communication. Brokers receive straightforward answers and can access dual representation to simplify legal steps. This approach reduces uncertainty and builds long-term partnerships.



Practical Thinking Solves Real Problems


Bridging cases rarely fit into neat categories. Properties might be mixed-use, leases short, or exits complex. Time-sensitive refinancing adds pressure. Brokers need lenders who look beyond rigid checklists and consider the full picture.


Practical thinking means flexibility. Jasbec Bridging has no minimum loan size and works with both commercial and residential properties across England and Scotland. They offer first and second charge options tailored to the asset and exit strategy, not just a standard template.


This pragmatic approach helps brokers find solutions for unusual or challenging cases. It means fewer roadblocks and more successful outcomes.




What Brokers Should Look For in 2026


Brokers face a market that demands speed, certainty, and flexibility. Choosing a lender who delivers on these qualities makes all the difference. Momentum keeps deals on track. Stability protects client relationships. Practical thinking solves complex cases.


When brokers work with lenders who operate this way, they can focus on what matters most: advising clients and closing deals efficiently.


If you are a broker looking to strengthen your lending partnerships, consider these qualities carefully. The right lender will not only meet deadlines but also provide clear communication and practical solutions tailored to your clients’ needs.



 
 
 

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